Since its inception, the social media tribe has had a love-hate relationship with Klout. Most recognize that there is a need for metrics and measurement, however, assigning a number to a gigantoid concept like ‘influence’ was always going to be tricky. Last week, Klout updated its algorithm, or as Thoora fave @TheRunningStart calls it ‘the [...]
Category Archives: Philosophy
Who Puts the ‘Content’ in ‘Content Marketing’?
October 26, 2011 – 10:22 am
It’s an exciting time for content marketing. The term is gaining traction in social media circles, with more and more marketers adding the phrase to their vernacular, listing it as a LinkedIn speciality and including it in their 160-character Twitter bios. All this buzz led us to take a second look at how content marketing [...]
Is “stickiness” a thing of the past?
October 19, 2011 – 12:36 pm
A few weeks back, very clever social media guy @JustinFlitter posted a Tweet that instantly grabbed our attention. Linking to a SmartBlogs post by Alexandra Carroll at Summus, it read: Is “stickiness” a thing of the past? Carroll describes user behavior on smartphones and tablets: when we surf on these devices, it’s quick with a [...]
The #BOLO2011 Highlight Reel
October 12, 2011 – 9:14 am
Thoora is back from BOLO. The excursion west to Scottsdale, Arizona brought together a focused and enthusiastic group of marketers, ready to soak up the excellent presentations and the excellent sunshine. We’ve returned with a list of our top takeaways from the conference. Thoora’s #BOLO2011 Quotable Quotes Highlight Reel: ▸ “There’s no such thing as [...]
Don’t Keep Up with ‘Em, Beat the Joneses at Your Own Game
October 5, 2011 – 9:39 am
Earlier this week, Ken Mueller took to his porch, par usual, only to find a surprise. His porch was suddenly overshadowed by the revamped porch next door. Check the pic below – the bright, shiny, new white porch may just be taking the cake from Ken’s old, brown steady. Invoking the ‘Keeping Up with the [...]
The Social Grind vs. The Bigger Picture: Finding Balance in Your Social Media Gig
October 3, 2011 – 8:57 am
If social media is your gig, chances are you know all about The Social Grind. It’s the daily social network check-in on the little things that need your eyeballs. A typical Social Grind can include the following: ▸ Monitor Facebook page and ‘like’ what your overenthusiastic fans are saying ▸ Load up Twitter client with [...]
The Big Events! Coming Together via Social Media Feels So Right
September 29, 2011 – 8:55 am
Did you tune into F8 last Thursday? And by tune in, we mean a lot of different mediums. Livestream, Twitter, Facebook, live media updates, blogs… There were many, many ways to get in on the action. The same thing kinda happened when Amazon unveiled the new Fire tablet. And the same thing will most definitely [...]
With A Little Help from #CMWorld Friends
September 16, 2011 – 9:34 am
We met so many fabulous people last week at Content Marketing World that we felt compelled to reach out to our new friends for their Top Takeaways from the conference. Chris Caputo, @FallsDigital ▸ Process is key, but speed and agility ultimately win the content race. Darin Diehl, Sun Life Financial, @BrighterLife.ca ▸ “Optimize for [...]
All About #CMWorld
September 13, 2011 – 4:03 pm
Thoora was rocking in Cleveland last week at the first ever Content Marketing World conference. Congrats to Junta 42 and the Content Marketing Institute for bringing together an incredible roster of speakers, top notch attendees and kickin’ sponsors… (Obvious Disclaimer: Thoora was a #cmworld sponsor!). A sure sign of success is the fact that the [...]
#CMWorld Day One: Sports Marketing
September 7, 2011 – 7:46 pm
written by: Sean Evans, COO We’re having a great time in Cleveland so far, meeting fabulous and friendly people, eating orange food and attending some top notch sessions. The day ended on a high note with a keynote on sports marketing. When it comes to social media, professional athletes are near the top of the [...]
